Stine’s spooky-funny horror series from the early ’90s, still sells about 2 million books a year.
In April, the same store devoted 92 shelves and four dumps to books from the category.Įven Goosebumps, R.L. In 2007, Greco counted 62 shelves and one display table (“dump,” in book lingo) devoted to them at a New York-area store. Greco has a simple test to drive home the growth of juvenile/YA books: He counts the shelves at bookstores like Barnes & Noble. While e-book sales have grown more slowly than in adult trade, he projects that will change rapidly during the next two years. He estimates that juvenile/YA revenue will rise $100 million to $3.29 billion in 2011 even as overall print book revenue declines for publishers. But in 2011, Greco projects that Americans will buy 484 million juvenile/YA books and 411 million adult trade books. As recently as 2006, adult trade and juvenile/YA sales were about even at 474 million and 464 million books, respectively. Juvenile/YA sales now surpass adult trade fiction and nonfiction sales combined. Says Al Greco, a marketing professor at Fordham University who follows the book business, “Juvenile/young-adult is the biggest growth category in publishing right now.” And of course, it’s no secret that these books are driving development in Hollywood as well. Even though evidence that reading is in trouble is everywhere (from a National Endowment for the Arts report warning that kids are doing it less to the troubles at Borders and Barnes & Noble), sales of juvenile/YA books - the catchall category for books aimed at readers under 21 - are growing strong. The kids section is one of the bright spots for publishers these days. STORY: Summer Books: 5 Beach Blanket Must Reads 1 best-selling kids author in America and chief architect of the $500 million Diary of a Wimpy Kid franchise that has captured the playground with its irreverent attitude, playful drawings and spot-on understanding of a kid’s frustrations. "Good Art, Bad Person": Claire Dederer on the Way Entertainment Is Consumed After #MeTooĮight years ago, Kinney was a self-described “failed newspaper cartoonist,” playing too much Doom and struggling to come up with an idea that would jump-start his career.
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